Prev | Current Page 127 | Next

Twain, Mark, 1835-1910

"A Connecticut Yankee in King Arthur's Court"

Observe how we will turn this seeming disaster
into an advertisement; an advertisement for our soap; and the
biggest one, to draw, that was ever thought of; an advertisement
that will transform that Mount Washington defeat into a Matterhorn
victory. We will put on your bulletin-board, '_Patronized by the
elect_.' How does that strike you?"
"Verily, it is wonderly bethought!"
"Well, a body is bound to admit that for just a modest little
one-line ad, it's a corker."
So the poor colporteur's griefs vanished away. He was a brave
fellow, and had done mighty feats of arms in his time. His chief
celebrity rested upon the events of an excursion like this one
of mine, which he had once made with a damsel named Maledisant,
who was as handy with her tongue as was Sandy, though in a different
way, for her tongue churned forth only railings and insult, whereas
Sandy's music was of a kindlier sort. I knew his story well, and so
I knew how to interpret the compassion that was in his face when he
bade me farewell. He supposed I was having a bitter hard time of it.
Sandy and I discussed his story, as we rode along, and she said
that La Cote's bad luck had begun with the very beginning of that
trip; for the king's fool had overthrown him on the first day,
and in such cases it was customary for the girl to desert to the
conqueror, but Maledisant didn't do it; and also persisted afterward
in sticking to him, after all his defeats.


Pages:
115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139