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Bennett, Arnold, 1867-1931

"English Prose A Series of Related Essays for the Discussion and Practice"

In an exhaustive
statement, something would have to be said on the credulity of
consumers, which leads them to believe in representations of impossible
advantages; and something, too, on their greediness, which, ever
prompting them to look for more than they ought to get, encourages the
sellers to offer delusive bargains. The increased difficulty of living
consequent on growing pressure of population, might perhaps come in as a
part cause; and that greater cost of bringing up a family, which results
from the higher standard of education, might be added. But all these are
relatively insignificant. The great inciter of these trading
malpractices is, intense desire for wealth. And if we ask--Why this
intense desire? the reply is--It results from the _indiscriminate
respect paid to wealth_.
To be distinguished from the common herd--to be somebody--to make a
name, a position--this is the universal ambition; and to accumulate
riches, is alike the surest and the easiest way of fulfilling this
ambition. Very early in life all learn this.


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