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Rockefeller, John D. (John Davison), 1839-1937

"Random Reminiscences of Men and Events"

To give to institutions which
should be supported by others is not the best philanthropy. Such
giving only serves to dry up the natural springs of charity.
It is highly important that every charitable institution shall have at
all times the largest possible number of current contributors. This
means that the institution shall constantly be making its appeals;
but, if these constant appeals are to be successful, the institution
is forced to do excellent work and meet real and manifest needs.
Moreover, the interest of many people affords the best assurance of
wise economy and unselfish management as well as of continued support.
We frequently make our gifts conditional on the giving of others, not
because we wish to force people to do their duty, but because we wish
in this way to root the institution in the affections of as many
people as possible who, as contributors, become personally concerned,
and thereafter may be counted on to give to the institution their
watchful interest and cooeperation. Conditional gifts are often
criticized, and sometimes, it may be, by people who have not thought
the matter out fully.
Criticism which is deliberate, sober, and fair is always valuable and
it should be welcomed by all who desire progress. I have had at least
my full share of adverse criticism, but I can truly say that it has
not embittered me, nor left me with any harsh feeling against a living
soul.


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